fbpx

London Taxi Drivers’ Charity for Children

STYLE GUIDE

If you are working with us, fundraising for us or writing about us and require LTCFC logos, please download the appropriate assets below and follow our notes to ensure conformity with the LTCFC brand.

Any questions, please do not hesitate to contact us.

THE LOGOMARK

This is the logomark which can be used in conjunction with the logotype or on it’s own.

THE LOGOTYPE FULL

The logotype and acronym should not be used without the logomark.

THE LOGOTYPE ACRONYM

The logotype and acronym should not be used without the logomark.

THE LOCK UP VERTICAL FULL

This is the main logo lock-up that should be used for most applications.

 

THE LOCK UP VERTICAL ACRONYM

The acronym lock-up should be used when using the logo particularly small.

 

THE HORIZONTAL LOCK UP FULL

The horizontal logo lock-up should be used when the available space is wide and short, for example when creating a web-banner.

THE HORIZONTAL LOCK UP ACRONYM

The horizontal logo lock-up should be used when the available space is wide and short, for example when creating a web-banner.

 

THE LOGMARK EXCLUSION ZONE

The minimum clear space to be left surrounding the logomark is defined by the space between the eye and nose.

ltcfc_logomark_exclusion_zone

THE LOGOTYPE EXCLUSION ZONE

The minimum clear space to be left surrounding the logotype is to be twice the size of the cap-height.

ltcfc_logotype_exclusion_zone

THE ACRONYM EXCLUSION ZONE

The minimum clear space to be left surrounding the acronym is to be equal to the cap-height.

ltcfc_acronym_exclusion_zone

THE VERTICAL LOCK UP FULL EXCLUSION ZONE

The minimum clear space to be left surrounding the vertical lock-up is to be equal to the space between nose and eye.

ltcfc_vertical_lock_up_exclusion_zone

THE HORIZONTAL LOCK UP EXCLUSION ZONE

The minimum clear space to be left surrounding the horizontal lock-up is to be equal to the space between the logomark and the logotype.

ltcfc_horizontal_lock_up_exclusion_zone

COLOUR PALETTE

LTCFC Orange
PMS 1235 C
C0 M32 Y100 K0
R250 G180 B0 | #FAB400

LTCFC Green
PMS 361 C
C70 M0 Y100 K0
R85 G175 B50 | #55AF32

LTCFC Blue
PMS 285 C
C100 M32 Y0 K0
R0 G125 B200 | #007DC8

LTCFC Red
PMS 172 C
C0 M90 Y100 K0
R230 G50 B20 | #FA1E14

LTCFC Black
PMS Black C
C0 M0 Y0 K100
R0 G0 B0 | #000000

ltcfc_colour_palette